Wednesday, January 13, 2010

Know your enemies

Whether it is women, wine, song, automobiles or competitors know them. Know how they work find out how they work. Too many people shy away from enemies, the only way to know and control them is to face and study them. I have dealt with too many people that didn't know who or what their enemy was, but I could figure it out quickly.
When it comes auto purchases it is more than likely fear, fear is the enemy of most auto buyers. It is the only thing left. There is entirely too much information in this business to have any other enemy. Now when it comes to car buying the enemy could be fear or it could be the dealer themselves it is all in the way you approach it.
I today figured out a customers enemy and let them know that I figured it out, they are now on their way to making an informed decision. The car business is changing and most everybody believes everything they read on the internet, but as we plug in more and more we lose sight of our enemies.
Potential customers walk into my door everyday armed to the gills with information but they often overlook their enemy, themselves. Come in, relax and let us guide you through what should be enjoyable. A new car should be fun and exciting not a new worry that something was missed.

Tuesday, January 12, 2010

Where do they all go?

When you are in the Highline/Luxury business you run into all sorts of people and situations. I caught myself today wondering where all the people went after they had asked me to invest in the next big thing. Don't know why exactly I took 10 minutes to reflect on the past couple of years of proposals and great situations. That was being laid at my feet.
Best part is none of them have ever worked and I am still here. And the ones I supported or helped out are growing, some faster than others, but they are growing.
It lead me to think more about the car business. It is what I do day in and day out and eat, sleep and breath 24 hours a day. Why do so many people, especially with all the information at the consumers finger tips, they are still sucked into putting their money into unwise investments. Now I know there are investment cars and everyday get me where I need to go cars, but all vehicles are an investment. You are either investing to physically make money on the actual vehicle that you have put money into or you are putting money into a vehicle to get you to the place that makes you money.
Don't get suckered into what you have made yourself believe is a fair deal by a good salesman. Do your homework know what the options are and just because it says Porsche, Ferrari, etc. on the building doesn't always mean they are the experts.
Take it from a Vehicle Investment Advisor. That is what my company really is, we will walk you through every step of buying your commuter or collectible. We will ask the hard questions, What do you want to be when you grow up?

Monday, January 11, 2010

2010

In 2010 we are planning on getting The Motorsports Gallery message to as many people as possible. It is within every one's reach to get the most car for your money without paying all the overhead that all the big lots have.
Give a small relationship orientated dealership in downtown Denver, trust me we can handle it. We have since our inception handle people's vehicles from $500 to $500,000. We can do this because we are not interested in being everything to everybody, but by being exactly what you are looking for as a consumer. Looking for a dealership to take your money, give you a car and leave you alone, done. Looking for the dealership to build a lasting relationship with, where you can call the owner to pick you up at 2am because you are in a bind, done. We can back up all those examples and more. We will be more than happy to introduce you to the customers that we have gone above and beyond for and charged no more for it.
I am building The Motorsports Gallery into something that both the customer and the employees are proud of. I want my customers to say with pride that their vehicle, wheels, stereo, custom interior, custom paint, dent repair, car detail or story came from The Motorsports Gallery.
From classic to commuter we have you covered.