Know your enemies

Whether it is women, wine, song, automobiles or competitors know them. Know how they work find out how they work. Too many people shy away from enemies, the only way to know and control them is to face and study them. I have dealt with too many people that didn't know who or what their enemy was, but I could figure it out quickly.
When it comes auto purchases it is more than likely fear, fear is the enemy of most auto buyers. It is the only thing left. There is entirely too much information in this business to have any other enemy. Now when it comes to car buying the enemy could be fear or it could be the dealer themselves it is all in the way you approach it.
I today figured out a customers enemy and let them know that I figured it out, they are now on their way to making an informed decision. The car business is changing and most everybody believes everything they read on the internet, but as we plug in more and more we lose sight of our enemies.
Potential customers walk into my door everyday armed to the gills with information but they often overlook their enemy, themselves. Come in, relax and let us guide you through what should be enjoyable. A new car should be fun and exciting not a new worry that something was missed.